When I first took my steps into real web development and management, and started what could be called a serious site the Acronym CMS was something fairly new, well on a large scale it was new, but upon hearing this buzz word and looking into it, I immediately saw the massive benefit that this would provide me and my website.
So I entered into the market of websites driven by a CMS, for this I chose e107 and at that stage SEO and in fact search engines in general were something that just happened, however over the years I outgrew e107 and started switching to other systems. For one of my sites lpgconversions.org I made the switch from e107 to Joomla 1.0.13 within 2 months I had gone from barely ranking to the top ranks position for the key words “lpg conversions” and suddenly I realised what I had been missing out on with all my sites, and quickly changed the ones I was able to without to much pan over to Joomla and again my ranks soared and my income began to increase via Google Adsense and my other networks.
Many would have thought that this was the end of the story. However never being one content with the status quot and always wanting to improve on what I have in front of my, I continued to read up about the other Open Source CMS applications out their and their various benefits. Someone mentioned Wordpress as the leader, so I decided to test it out, and willing to take a profit hit I did so on lpgconversions.org, I went to the extent of making the URL’s match in order to keep continuity so that, on the next Google scan everything would appear similar apart from the platform.
A funny thing happened here, my ranking in no less than a week dropped from 1st position to 7th and the only change I had made was the platform serving my content. I was shocked, from all accounts I had read Wordpress should have boosted my ranking, I worked harder at it, placing all of the various SEO plugins, themes and changes advised by the learned fold of the internet in general, but no change that I made would fix my ranking, my profits took a massive plunge, I persisted for 1 month but just could not get things on track, and thus 1 month after the experiment began I rolled back to Joomla! 1.0.13 and again to my astonishment, my ranking shot straight back up to number 1, literally over night.
I have never been able to figure out precisely the cause of this plummet or the exact differences between the Joomla implantation and the Wordpress one, because to all intents and purposes they looked the same to Google.
You will notice however that I still use Wordpress for 2 of my sites, and am looking at adding a 3rd to that list, why? I hear you ask. Well to put simply, certain tools, suit certain trades, and in this case, Wordpress is second to none, for ease of use and true blogging power, done, right the SEO will increase, however for pure out of the box SEO and ranking power the 1.0.x series of Joomla has no equal, even Joomla 1.5 does not offer the same power.
So next time you are in the position to test, and are willing to toy with your rankings for a few days, I advise testing this, and if you manage to get better results than I did, please share them with us!.
Furthermore, in the future I plan to test further CMS options with the same above domain so that we have the same baseline and I plan on sharing them with you. If there are any options out there you would like tested, please let me know (And please point me at a converter so I wont have to build one) so that I can run the benchmarks for you.